How we work

Strategy. Management. Execution. 

Your business is unique—your marketing should be too. That’s why we offer flexible engagement models to suit your needs.

Our approach focuses on outcomes over outputs.

Partnering with Platform is NEVER a one-size-fits-all or set-and-forget approach. However, we do have a tried and tested process we follow to set us both up for success.

Through this process - our Strategic Growth Platform™ - each stage is informed by the other, resulting in a holistic growth strategy and execution plan unique to your business.

We take a deep dive

It starts with a deep dive into your business, your market, + your industry - so we can understand you, your business + biggest opportunities for real growth. This gives you something incredibly valuable - clarity.

We get strategic

Next, we develop your strategy based on our tried and tested roadmap. This gives your brand + marketing activity focus.

We execute

Then, our team of brand + marketing specialists and partners deliver that strategy with truly unique marketing solutions that will achieve your goals.

At Platform, your goals become our goals. We become part of your team, and you get to leverage our combined expertise, experience and partner network. The result? Brand + marketing investment that is more effective, efficient and, importantly, evolves with you.

And once we’ve helped you achieve those goals? Let’s set bigger, braver, bolder ones!

Talk to us about how we can help grow your business

Core Services

  • Solve the right problem. Make confident moves. Build with clarity.

    Strategic Projects are fixed-scope, high-impact engagements that help your business:

    +Define or refine your brand positioning
    + Realign your marketing strategy to your business goals
    + Build customer journey or CRM strategy frameworks
    + Reposition your offer or reset your messaging
    + Plan the right website or campaign structure before building

    Best for:
    + Repositioning in market
    + Growth plateaus
    + Offer launches or new markets
    + Website or CRM planning
    + Message/team misalignment

    Ready to unlock clarity and create commercial momentum? Let’s scope a Strategic Project.

  • From strategy to rollout—without the overwhelm.

    Most businesses stall after the strategy is done. - The brand is redefined. The goals are clear.
    But momentum fizzles without the internal team, tools or time to bring it to life.

    That’s where we come in.

    We don’t just build your brand strategy. We embed to help you activate it—through strong execution, clean systems, and confident team handover.

    Strategic Brand Management is a fixed-term, high-impact engagement designed to bring your brand strategy to life—meaningfully.

    We embed alongside your team for 3–6 months to manage and execute the rollout of your brand platform, messaging, and marketing foundations. We lead the transition from brand plan to real-world marketing activity—so nothing gets lost, delayed or diluted.

    It’s how you turn clarity into confidence—and confidence into commercial growth.

    We set you up with the right tools, channels, content and internal rhythm to make your marketing effective, scalable and future-ready.

    This is the perfect next step for businesses who have just:
    + Completed a Brand + Messaging Platform
    + Rebranded or repositioned
    + Launched a new business model or product
    + Built a new strategic growth plan
    + Identified marketing gaps or internal capability limitations

    Let’s bring your strategy to life and build the systems to support growth.

  • Your marketing team—minus the overhead.
    Consistent, capable and strategic support—without the cost of hiring in-house.

    We become your embedded marketing team, working across strategy, content, campaigns and reporting.

    Scope includes:
    + Social and content marketing
    + Email and CRM
    + Campaign management
    + Reporting + optimisation
    + Strategic oversight + team collaboration

    Ideal for:
    + Mid-sized businesses with growth goals but no team
    + Needing strategic execution across channels

    Scalable. Strategic. Seamlessly managed.

    Discover more about our Fractional Marketing Team Subscription >

  • Content creation, full-stack marketing, brand rollouts, campaign execution.

    Ideal for: Businesses that have a vision but need expert hands to bring it to life.

Our Capabilities

+ Strategy

  • Brand Positioning & Differentiation

  • Market & Competitor Analysis

  • Customer Insights & Journey Mapping

  • Integrated Marketing Strategy Development

  • Brand Messaging & Storytelling

  • Go-To-Market Strategy

  • Campaign Planning & Performance Metrics

  • Digital & Content Strategy

+ Management

  • Fractional Marketing Team Leadership

  • Multi-Channel Marketing Management

  • KPI Tracking & Performance Optimisation

  • Budget Management & ROI Analysis

  • Content Calendar & Campaign Management

  • Brand Reputation & Thought Leadership Development

  • CRM & Lead Nurturing Strategy

  • Stakeholder & Partner Collaboration

+ Execution

  • Content Creation (Blog Posts, Whitepapers, Case Studies)

  • Social Media Strategy & Management

  • SEO & Paid Search Optimisation

  • Email Marketing & Automation

  • Website Development & UX Enhancement

  • Graphic Design & Brand Asset Creation

  • Video Production & Visual Storytelling

  • Public Relations & Media Outreach

  • TV, Radio, Print + OOH

+ Operations + Tech

  • Marketing Team Structure & Role Optimisation

  • Process Development & Workflow Automation

  • Marketing Technology & CRM Integration

  • Data Analytics & Performance Dashboards

  • Marketing Attribution & ROI Measurement

  • Digital Asset Management & Brand Governance

  • Martech Stack Implementation & Training

  • Compliance & Data Privacy Management

Marketing That Moves Your Business Forward

Tired of scattered marketing efforts with no clear direction? At Platform, we simplify marketing and brand strategy so you can focus on growing your business. Whether you need strategic guidance or a full-service marketing team, we partner with you to deliver results that matter.

  • Feeling stuck? We turn marketing chaos into a clear, focused strategy.

  • Limited internal capacity? Get expert marketing support without the overhead of an in-house hire.

  • Need stronger brand positioning? We craft messaging that resonates and drives impact.

  • Struggling with execution? We don’t just strategise—we execute and optimise for results.

With us:

  • Strategy-First Approach – Every action ties back to your business goals.

  • Tailored Team Model – The right mix of expertise for your needs.

  • Data-Driven Execution – Marketing that’s measurable, meaningful, and effective.