We specialise in all things marketing so you don’t have to.
You’re ready to grow or transform your business. You know brand + marketing is the way to make it happen. But where do you start?
We get it - marketing can seem complicated.
Are you feeling overwhelmed or out of your depth when it comes to your marketing? Confused by all the marketing jargon and buzzwords? Not sure where to start or if your current efforts are paying off.
OR… Are you a seasoned marketer needing a fresh perspective, a brainstorming buddy, specialist expertise or an extra pair of (very!) capable marketing hands?
Well, that’s where we come in!
We do marketing differently, with a whole-of-business approach that gets real business outcomes and measurable results - no BS.
What makes us so effective?
Our three-step process - Strategy. Management. Execution.
It gives you clarity, focus and a clear plan so you can invest your time and money in marketing activity that works.
But the thing that really sets us apart is our approach. We call it heart with smarts:
Heart - is our people-first focus (because good marketing connects YOUR people with YOUR business).
Smarts - is our data-driven approach to decision making & strategy (because you want measurable business outcomes).
Whether we’re supporting your in-house marketing team or managing all of your brand and marketing activity, we don’t dabble, we go all-in. Our holistic approach delivers an impact across your entire business. Because that’s what good marketing does.
Global experience + Local know-how.
With our in-house team of marketing minds and specialist external partners, we bring together the right people with the right skills to put your brand into action and achieve your business goals.
Our Team
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Founder + Marketing Director
Emily is a passionate brand and marketing strategist who thrives on turning big business challenges into opportunities for growth. With almost 20 years of experience spanning Australia and the UK, she's made her mark leading brand transformations that leave a lasting impact. Since founding Platform in 2017, Emily has become a trusted partner for businesses looking to cut through the noise and connect authentically with their audiences.
She has a unique ability to think both strategically and tactically, with a passion in creating strategies that not only resonate but drive real results. She holds a Bachelor of Business (Marketing) and qualifications in Tourism and Event Management, Digital and Content Marketing, bringing a holistic approach to every project. Emily's expertise is matched only by her commitment to seeing her clients succeed, making her the right partner to take your brand to new heights.
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Content Marketing Manager
Britt brings a unique mix of creativity and strategy to the world of content marketing. With a background in journalism and content marketing, she crafts compelling stories that resonate with audiences while driving business growth. Her passion for data-driven insights ensures every piece of content is both engaging and impactful.
Britt's expertise changes the game in our ability to help clients reach their goals with content that connects and delivers results.
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Senior Brand Manager + Digital Specialist
Chloe's global brand experience has redefined how we approach digital engagement.
From working with well-known brands like Westfield, Movie Network and Heathrow Airport to driving regional campaigns, she brings the same strategic energy and know-how to every project - big or small.
As our lead on paid ads strategy and brand marketing, Chloe connects brands with audiences through impactful content and data-driven strategies. With nearly two decades in marketing, she ensures clients not only reach their audience but engage them, driving growth through expert knowledge and best practice.
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Media Specialist (Partner - Better Media Management)
Matt is our go-to for all things traditional media, helping our clients maximise their reach through TV and radio. With nearly a decade in the media advertising industry, he understands what it takes to grow awareness and reputation, especially in regional markets.
Matt helps us expertly manages ad negotiations, placements and reporting, ensuring your campaigns are both effective and reaching the right audiences.
His collaborative approach and commitment to client success makes him a trusted partner in delivering results that alight with your brand + business goals.
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Brand Story + Communications Specialist (Partner - StoryUp)
Bron loves helping people find and share the stories that inspire their purpose and set them apart.
She has two decades of storytelling and communications experience, including fifteen years with the ABC where she shared over 17,000 stories!
Bron helps our clients craft stories that engage customers, add value for stakeholders and connect with their community.
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Brand Activation Specialist (Partner - Orbit Studio)
With a background in design, brand, photography, marketing, web, and innovation, Jess is well equipt to handle any project that comes her way.
Jess will make sure that your business has ticked every box when it comes to data and integrations, as well as making sure that your brand is being applied and showcased in its best light, with data backing every decision.