We specialise in all things marketing so you don’t have to.
You’re ready to grow or transform your business. You know brand + marketing is the way to make it happen.
But where do you start?
Are you feeling overwhelmed or out of your depth when it comes to your marketing?
Confused by all the marketing jargon and buzzwords? Not sure where to start or if your current efforts are paying off.
OR… Are you a seasoned marketer needing a fresh perspective, a brainstorming buddy, specialist expertise or an extra pair of (very!) capable marketing hands?
Well, that’s where we come in!
We do marketing differently, with a whole-of-business approach that gets real business outcomes and measurable results - no BS.
Founded in 2017 to redefine the client-agency relationship, we set out to transform the role—and reputation—of brand and marketing in driving real business growth across our region (and beyond).
Platform Marketing + Comms was born out of a frustration shared by so many good businesses: they were doing great things, but their growth was being held back by a lack of strategic marketing expertise.
Not because they weren’t capable — but because they didn’t have the strategy, structure or support to turn their ambition into sustained, scalable success.
We saw regional businesses pouring energy into marketing without clear goals, direction, or consistency — often defaulting to short-term tactics or relying on generalist advice. We knew there was a better way. So, we built it.
Platform was founded to do marketing differently. Not as an ad-hoc service, but as a strategic growth engine. We exist to simplify the way ambitious businesses build strong, effective brands — and to make sure they invest their time, money, and energy in what truly drives business outcomes.
Our name says it all: we are the Platform that elevates brands, creates clarity, and unlocks opportunity. We’re not a typical agency. We’re strategic brand and marketing partners. A team of in-house professionals and specialist collaborators, brought together around each client’s unique needs, and aligned to what growth really looks like for them.
Fractional, flexible, and fiercely invested, we bring the clarity, conviction, and capabilities that help good businesses do great things — and grow.
What makes us so effective?
Our three-step process - Strategy. Management. Execution.
It gives you clarity, focus and a clear plan so you can invest your time and money in marketing activity that works.
But the thing that really sets us apart is our approach. We call it heart with smarts:
Heart - is our people-first focus (because good marketing connects YOUR people with YOUR business).
Smarts - is our data-driven approach to decision making & strategy (because you want measurable business outcomes).
Whether we’re supporting your in-house marketing team or managing all of your brand and marketing activity, we don’t dabble, we go all-in. Our holistic approach delivers an impact across your entire business.
Because that’s what good marketing does.
Global experience + Local know-how.
With our in-house team of marketing minds and specialist partners, we bring together the right people with the right skills to put your brand into action and achieve your business goals.
Meet Our Team
+
Meet Our Team +
We’re a close-knit crew of: Strategic thinkers, Creative problem-solvers + Marketing Specialists across brand, content, digital, media, comms, and analysis. We collaborate with integrity and show up with energy. Every time.
We believe clarity beats complexity; the best growth is sustainable; and every great business deserves great marketing support. From helping a local builder triple lead conversions, to turning a small education startup into a national player, we measure success by how well our clients grow—on their terms.
-
Founder + Marketing Director
Emily has always had one foot in strategy and the other in execution. Her career spans over two decades across Australia and the UK, working in senior marketing and communications roles across sectors, brands, and borders. But her roots? They run regional—and deep.
Raised in a family business that grew from a regional start-up to a national operation with 52 locations, she learnt early what it really takes to build a business - experiencing firsthand how relationships, reputation, and real value create staying power. And she noticed the gap: even the best businesses often lacked the marketing clarity and capability to take things to the next level.
That insight, paired with her obsession for problem-solving and fiercely competitive nature, led her to launch Platform Marketing + Comms in 2017.
Em doesn’t just understand marketing—she understands business. She brings a rare blend of big-picture thinking and tactical smarts, combining commercial acumen with brand strategy to help clients transform not just how they show up, but how they perform.
She’s a connector by nature, a leader who lifts others up, and a regional advocate who believes that great ideas—and great businesses—don’t have to live in big cities to make a big impact. Platform is the embodiment of that belief: a smarter, more strategic way for regional businesses to grow, with the right support behind them.
-
Content Marketing Manager
Britt brings a unique mix of creativity and strategy to the world of content marketing. With a background in journalism and content marketing, she crafts compelling stories that resonate with audiences while driving business growth. Her passion for data-driven insights ensures every piece of content is both engaging and impactful.
Britt's expertise changes the game in our ability to help clients reach their goals with content that connects and delivers results.
-
Senior Brand Manager + Digital Specialist
Chloe's global brand experience has redefined how we approach digital engagement.
From working with well-known brands like Westfield, Movie Network and Heathrow Airport to driving regional campaigns, she brings the same strategic energy and know-how to every project - big or small.
As our lead on paid ads strategy and brand marketing, Chloe connects brands with audiences through impactful content and data-driven strategies. With nearly two decades in marketing, she ensures clients not only reach their audience but engage them, driving growth through expert knowledge and best practice.
-
Brand Ops Coordinator
-
Marketing Graduate
-
Media Specialist (Partner - Better Media Management)
Matt is our go-to for all things traditional media, helping our clients maximise their reach through TV and radio. With nearly a decade in the media advertising industry, he understands what it takes to grow awareness and reputation, especially in regional markets.
Matt helps us expertly manages ad negotiations, placements and reporting, ensuring your campaigns are both effective and reaching the right audiences.
His collaborative approach and commitment to client success makes him a trusted partner in delivering results that alight with your brand + business goals.
-
Brand Story + Communications Specialist (Partner - StoryUp)
Bron loves helping people find and share the stories that inspire their purpose and set them apart.
She has two decades of storytelling and communications experience, including fifteen years with the ABC where she shared over 17,000 stories!
Bron helps our clients craft stories that engage customers, add value for stakeholders and connect with their community.
-
Brand Activation Specialist (Partner - Orbit Studio)
With a background in design, brand, photography, marketing, web, and innovation, Jess is well equipt to handle any project that comes her way.
Jess will make sure that your business has ticked every box when it comes to data and integrations, as well as making sure that your brand is being applied and showcased in its best light, with data backing every decision.